The motivation of purchase Express the control over current situation Expect better freedom at future Addressing the above motivation will lead to successful product and sales. It is important to let customers feel that their decision and action is their proactive choice, controllable by their freemind. It is not a result of manipulation or misled by others. Avoid to promote outdating product and service to customers. It will be fantastic to provide fast, sastifying service and even exceed customer expectation on before sales, during sales and after sales. This allows to build long term, stable and mutual-trust relationship. Maximize CP (Customer Value/Price) is the idea.
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